The week turned out noisy: nutra is immortal again, finance tightened the payout screws, and the rest of the verticals got side roles — some cut, some grew, some just quietly survived their own little drama.

💊 Nutra: the eternal patient that suddenly started running

Nutra is back in that same mode: it was supposed to give up, but instead it spun up +266 offers and +343 goals. Payouts also came back to life — 178 increases against 12 cuts. Cordyceps and Adenicil pushed Germany, Switzerland, and Austria up to +250–350% — the capsules are aging, but demand sure isn’t.

💳 Finance: a solid facade, with pain arithmetic underneath

Here life runs like a bank: +21 offers, but −152 went out into the sunset, and payout moves were anything but shy. Letocredit in Poland slid from 12 to 4.8 (−60%), while ORMATEK and 495 Credit confidently rewrote their price tags upward — in places up to +50% and +30%. Finance, as usual, likes to pretend this isn’t “life getting expensive,” but a “model revision.”

🛒 Ecom: a discount carnival with a sour face

Ecom had a week like a sale after a rainstorm: there were a bit more offers, but the pricing drifted down. Ajio in India took two hits at once — repeat orders dropped −60%, new users −33%. Nilkamal and Milton also slipped by −32% and −25%. Only IGP in the UAE doubled to +100% — a rare flash of ecom light at the end of the warehouse.

📱 Apps: came in quietly, left quietly, didn’t pick fights

Apps had a week with no drama and no fanfare: +3 offers, −6 pulled, and on payouts it was complete calm — 0 up, 0 down. The vertical just sat there, stared out the window, and decided not to put on a show. Sometimes that’s even more suspicious than a wild spike.

🧰 Software: one newcomer, twenty-nine reasons not to rush

Software added just +1 offer, but goals jumped by +29 — like a cat that rattles the box first and then just sits in it. Payouts were silent again. This vertical clearly lives by the principle: “hurry is only needed when restarting the installer.”

💔 Dating: the matches are there, the romance is not exactly thriving

Dating lost −11 offers over the week with only +3 new ones, and goals also slipped in the place where they usually promise to “bring hearts together.” Grannyloves in the Netherlands shrank from 6 to 5 (−17%). A vertical that’s supposed to bring people together is once again looking more like a scam for the inattentive.

🧠 Services: therapists who finally raised the check

The services vertical did lose 6 offers, but on payouts it posted a nice increase. Pleso in Ukraine, Romania, Poland, and the UK lifted session prices from +20% to +39% — the Ukrainian version looks especially lively. At least here it’s honest: when demand for talking grows, the check doesn’t stay quiet either.

⚽ Betting: modest, like a pre-match line

Betting had a week without any loud payout fireworks: +1 offer came in, 2 left, and goals dipped a little too. Overall, the vertical behaves like odds before kickoff — something’s moving, but there’s no feeling that anyone is about to get bodied in the clutch.

🎮 Gaming: added, but no fireworks

Gaming added +2 offers and didn’t surprise anyone on goals — just a clean little uptick, no casino spectacle attached. The vertical is living in “all good, the wheel’s just spinning” mode, with no sharp turns and no extra drama.

🎓 Education: the eternal student who passed something again

Education had +2 offers and −3 pulled, with only a modest bump on goals. As usual, the vertical acts like it’s about to become the trend of the season, but right now it looks more like an elective with occasional bursts of interest.

✈️ Travel: trips are getting pricier, and so is the vacation

Travel had a week with almost no crowd scenes: no increase in offers, but Travel Regatta in Russia raised the tour purchase application from 300 to 480 — that’s +60%. Turns out travel gets more expensive even when everything around it is pretending there’s no crisis.

🔞 Adult: no hysteria, just business

Adult kept it classic: +1 offer, −1 left, with no extra tricks and no pricing fireworks. A vertical that usually doesn’t like big words just made it through the week in its usual mode — no attitude, almost no noise.

📲 Mobile subs: unsubscribed from the noise quietly

Mobile went through the week with almost no movement in offers, but 2 goals still vanished. The vertical doesn’t argue, doesn’t promise, and doesn’t drama-queen — it just keeps reminding us that subscriptions like to live their own life while everyone’s distracted.

🏠 Real estate: one fresh excuse to dream about square meters again

Real estate got +1 new offer, and that was basically the most notable thing that happened. Property is a patient vertical: it doesn’t need fireworks every day, it just needs one fresh reason to start selling people the dream of square meters all over again.