This was one of those weeks where someone is up +275%, while someone else quietly chops off a bunch of dead weight and pretends that was the plan all along.
💊 Nutra: still refusing to die
The favorite immortal vertical ate again: +247 offers, +499 goals, and 127 payout bumps with almost no downside. In Austria, diabetes and prostatitis on Shivital DE low cheerfully rewrote the price tags to +275% and +225% — the capsules, as usual, outlived everyone.
💳 Finance: serious face, same old tricks
All very solid-looking here: +14 offers, +23 goals, and 13 payout increases. Zaimoo in Colombia crawled up to +180%, while iKiwi in Mexico and three Skyeng scenarios all slid to −35% and worse. Finance, as expected, is pretending this is just seasonality.
🪙 Crypto: quietly hauled the cabinet out
Crypto had a week with no panic and no champagne: 0 new payouts, −83 offers, and not a single positive move in goals. The vertical simply cleared the table of everything extra and stayed in “I’m not crypto, I’m almost finance” mode. This time they didn’t even have to explain where the liquidity went.
🎰 Gambling: humility didn’t save it
Gambling, as always, is trying to look like iGaming, but the report is brutally honest: +2 offers, −72 down, and only +2 goals. No payouts, no celebration, just the familiar face of “give it a bit more and we’ll claw it back.” The swings are still not in its favor.
📱 Apps: mobile optimism with a crack in it
A short, nervous week here: +2 offers, +46 goals, but one payout in the red. QuantumBrowser on iOS in the US slipped from 4 to 3 — a mere −25%. Not a disaster, but also not the kind of moment when the mobile world celebrates over one install.
🛒 Ecom: quiet, but up across the board
Ecom didn’t make noise, but it still added nicely: +11 offers and +15 goals. No flashy repricing, no drama — just another week where vacuum cleaners, heaters, and other useful little miracles aren’t arguing with the market, just calmly taking their shelf space.
⚽ Betting: Belarus brought the adrenaline
Betting is down on count but up in attitude: +1 offer, +3 goals, and one payout increase. Winline in Belarus on first deposit via ASO jumped from 48 to 80, which is +67%. Betting, as usual, loves pretending this isn’t a swing, but a proper sports form.
💔 Dating: matched, then drifted apart
Dating didn’t get much attention this week: +2 offers, +6 goals, and no payout surprises. The vertical still knows how to bring people together just enough for someone to leave with the traffic and someone else with the hopes. Calm, no scandal, but no romance either.
🎮 Gaming: no fireworks, but still breathing
Gaming twitched a little: +2 offers, +2 goals, −3 off. No heroics — just another week where playing with numbers is no worse than the games themselves. The vertical is holding a medium pulse and not begging the market for attention.
🎓 Education: a lone but noticeable move
Education added just +1 offer and +5 goals — no noise, but straight to the point. No big swings, just a neat expansion of the field. When a vertical has no hysteria, that’s already almost a win: turns out learning can happen without drama too.
🛠 Services: modest household front
Services added +1 offer and one goal, which is practically society-page material for such a calm vertical. No sharp moves and no loud promises — just life, where what matters isn’t hype, but that things actually work instead of “launching any minute now.”
📈 Trading: one step, no noise
Trading didn’t put on a show either: +1 offer, +1 goal, and no payout spikes. Compared to the rest of the week, it looked like a guy in a suit who showed up to the party, drank some water, and left before everyone else. Solid, but no applause.
📲 Mobile subscriptions: a minus by association
This one was decided in a single line: payouts down, and WPS Office WW on desktop install fell from 0.19 to 0.09, which is −53%. Subscriptions can vanish just as fast as the “cancel” button, and this week they once again proved that savings start right there.
🔞 Adult 18+: no extra words needed
Adult didn’t add anything this week and didn’t ask for anything either: −1 offer, no new goals, and no payout drama. Honestly, it’s all pretty clear here already: the only vertical that usually doesn’t pretend life is hard.
🧪 Sweepstakes: pulled off the board
Sweepstakes also went down in offer count: −1 offer and silence on the rest of the metrics. A week with no celebrations and no consolation prizes — just another case of free stuff being the first to head for the exit.