It was one of those weeks when nutra is immortal again, finance puts on a serious face, and tank gaming is happily chewing through the payout. The rest weren’t exactly bored either, but some were clearly living on boosted rates, while others were on a pretty sad downshift.

💊 Nutra — immortal as always

This vertical is running its own series again: +215 offers, +336 goals, and a whopping 195 payout increases. Against this zoo, even memory and weight loss in Europe are growing like crazy: memory in PA is up +360%, and weight loss in Switzerland and Austria is more than double.

💳 Finance — solid, with a nervous tic

Finance is earnestly pretending it’s not crypto, but this week delivered both a holiday and a hangover: +17 offers, +53 goals. JoyMoney in Russia climbed by almost half again, while a couple of Kazakh microloans and even Ormatek all slid down together — solidity, as always, with a paperwork trail.

🛒 Goods — surviving on thin margins and stubbornness

No fireworks here, just some nice everyday wins: +4 offers, goals also in the green. Punisher Shop in Ukraine, Shopotamru in Russia, and even the magnetic patch in Kazakhstan all nudged payouts up a bit. Goods is like a cat on a radiator: modest, but steadily warm.

📱 Apps — mobile cooled off a bit

The vertical lost 14 offers and goals barely managed to save face. The only bright spot was Ostin in the mobile app, which dropped from 4.67 to 3.11. Looks like the app decided payment can wait, and the affiliates can sit there and be sad.

🛠 Services — subscriptions outpacing the courier

This one’s pretty straightforward: +8 offers, and Pikabu Promo Codes in Russia raised renewal pricing by 50%. Meanwhile, the Cooper driver in Russia took a −17% dip. Some people monetize the habit of reading discounts; others monetize the habit of never leaving the house.

⚽ Betting — quiet as a player after a loss

Betting is almost eerily calm: +1 offer, +16 goals, and no payout movement whatsoever. This vertical seems to have put its money on silence for now. Not exactly boring, just that the drama coefficient wasn’t listed this week.

🎮 Gaming — tanks are in the fight again

Now this is where things heated up properly: +6 offers and three payout increases. World of Tanks in RU/BY added +44% across the old player, login, and active. Seems the tank crew is once again fighting not for the motherland, but for approval.

🎰 Gambling — shy, but alive

iGaming quietly lost 4 offers and delivered no payout heroics. No fireworks this week: a little thinner on the showcase, a little softer on goals. The casino soul, as usual, is pretending this isn’t a dip — just a “funnel restructuring.”

💻 Software — no unnecessary noise

Software didn’t exactly shine this week: −2 offers, goals crept up a little, but nothing dramatic. It’s like a proper tool — if it works, even a cat gets it; if nothing moves, then it’s just sitting in the warehouse, quietly collecting dust.

💔 Dating — love, now with accounting

Dating went down in offers and didn’t recover on goals. The vertical’s romance, as usual, ends where the price tag begins. Loving each other is delicate business; monetizing it still tends to come out a bit clumsy.

🔞 Adult 18+ — no scandals, but holding steady

Adult added 2 offers and stayed drama-free. Here, unlike many others, everything is honest: people aren’t coming for the meaning of life, they’re here for quick pleasure. And oddly enough, that usually keeps the vertical in decent shape.

✈️ Travel — tickets are getting pricier, and it’s almost pretty

Travel unexpectedly pleased us: +1 offer, with payouts up in two key places. Traveloka in Vietnam raised hotels by +66%, and international flights by +40%. Looks like a vacation is once again a luxury item with a conversion funnel.

📈 Trading — another one that loves looking important

Trading added 1 offer and acted like that alone was enough to look solid. The vertical still knows how to say “invest in the future” in a tone that makes it sound like it wasn’t begging you yesterday to risk your last nerves.

🎓 Education — one less reason to hope

Here it’s bleak and businesslike: −1 offer, with no compensating growth in goals. Education seems to have lost another round in the battle for attention against the faster verticals. Turns out learning can also trend downward.

🪙 Crypto — wants to be finance, but can’t quite pull it off

Crypto had a week without spikes: −1 offer and dead quiet on goals. It tried so hard to look grown-up and serious, but as usual ended up being that beautiful way to lose touch with reality fast.